CU Anschutz Launches First-ever Identity and Advertising Campaign

Aurora, Colo. – Sept. 15, 2019 – When an academic medical campus attracts the best minds in science and unleashes them on the biggest challenges in health care, barriers simply don’t stand a chance.

When a campus combines world-class clinical practice, education and research, diseases and complex problems run for cover.

When dynamic collaboration is in our DNA, finding new ways to work together to improve and transform lives, anything is possible.

Those of us who work here already know that, every day, the CU Anschutz Medical Campus pushes the boundaries in innovation, care and discovery.

Now, the world will see it as well. This is: BREAKTHROUGH.

Telling the world
This month, CU Anschutz launches a new identity and advertising campaign, This is Breakthrough, that showcases how the three entities on campus, the University of Colorado, Children’s Hospital Colorado, and UCHealth University of Colorado Hospital, deliver cutting-edge health science and patient care.

CU Anschutz Chancellor Don Elliman often makes the point that, for more than a decade, our campus has been constructing new buildings and recruiting top talent to address the world’s most pressing health issues. With an unwavering commitment to discovery and transformational health care, our momentum is undeniable.

But it’s all happened rather quietly. It’s a story that needs to be told. Now it will be.

“With this marketing effort, we aim to make the University of Colorado Anschutz Medical Campus name renowned from coast to coast, and our brand synonymous with world-class health science and care,” he said.

Partnerships fuel breakthroughs
Elliman notes that a main contributor to our success is the fact that we share a campus with two outstanding hospital partners, delivering top-quality care from pediatrics to geriatrics.

“This new campaign distills the essence of this place: how, together with our hospital partners, we’re breaking down barriers in health science to accomplish the extraordinary,” he said.